You should remove reviews that are more than 10 years old. They don't reflect current reality, either good or bad
It's 2020, but I see reviews of my apartment building from as far back 2002. Someone expressing their displeasure about an encounter with a building manager or a maintenance issue from nearly 20 years ago is totally useless information. Even the neighborhood around a building changes over time, for better or for worse, and whatever the situation was 20 years ago has little bearing on what it is currently.
Removing old reviews is typically requested by a property manager, and since it’s anonymous, let’s assume it is asking for removal.
Response in two parts:
1) We aren’t removing old reviews. There is valuable information in there and it can even tell a story of how the community can change for the better.
2) Our research tells us that current reviews are most relevant, so we are encouraging communities to have recent reviews and demonstrate good customer service by replying to them. To that end, we are rolling out a new calculation that summarizes the last 12 months and gives a grade rating. That is called epIQ, which stands for Experience Performance IQ. The grade will consider how many reviews a community has, the rating of those reviews, how often a manager responds to them, and how quickly that response was.