allow managers to reply to reviews without needing to pay for a subscription.
It's not right that Managers or Property Management Companies/ Owners are required to have a paid account in order to be able to respond to reviews. This is tantamount to apartmentratings.com soliciting reviews for money. Without paying money, Managers or Property Owners can not reply to reviews. The review grading system is based partly upon the replies to reviews and responsiveness.
Only PAID MANAGERS can reply to reviews thus you are not only allowing but encouraging Owners and Managers to buy a higher grade score only by lining Apartmentratings.com's pockets.
This is not only hypocritical, it's ethically wrong.